In this article, we will describe onsite and offsite SEO practices and compare them for improving website ranking in search engines. These practices help to boost website ranking and index. Both practices depend on each other.
What is Onsite SEO?
Onsite SEO makes a website friendly for search engines and users. With its help, the search engine robot easily crawls the website site data and indexes the information. Onsite SEO includes work on the website structure (HTML, CSS, and Java Script etc.) and the content.
Steps of Onsite SEO
Mentioned below, these are the elements that boost a website in search engine results:
URL, Title, Meta Description, H1 to H4, Images, Keywords, Semantic keywords, Duplicate Content, Page Loading Speed, Post Long Content, internal linking, Crawlability, and Social Sharing Buttons.
URL: Avoid using ugly URLs such as (https://www.abc.com/1-24-10/category/xyz). Instead, build short and keyword-based URLs such as (https://www.abc.com/category/xyz). This type of URL helps websites rank better in search engines.
Title: The page or the article title is most important factor in onsite SEO for both search engines and users. Primary keywords and modifiers like “best”, “guide”, and “2018” should be used in a title. It is help to long time visible targeted keywords in search engine. Titles must be attractive and relevant to website page as this increases CTR.
Meta Description: Meta description is an HTML-based tag. It is a crucial factor for onsite SEO. Search engine experts inform thought that it does not help the page rank. It helps users get a better understanding of the URL content.
H1 to H6: H1 to H6 represent headings using HTML tags. The H1 tag is mostly used to present the main heading for search engines and users. H2 to H6 represent subheading and target keywords. These tags convince the readers to stay on the page and reduce bounce rate.
Image Optimization: SEOs recommend using images on website pages. Always use an image with the ideal file size and format, instead of selecting the largest size. Using large-sized images slows down the website. The ALT tag should be used with images, because it helps search engines index them for image-based search results.
Keywords: Keywords are the words and phrases that define website content ideas or topics. They are important for allowing users to find a website via search engines. Potential keywords should be used in the first 100 to 150 words of website pages content or article for better exposure.
Semantic Keywords: Semantic keywords are the synonyms and phrases that have similar meaning to the primary keywords. These keywords also help website pages to feature in search engine results. They are picked up by search engine algorithms and help to boost page rank in the results. It is better to use semantic keywords than to stuff primary keywords in the web copy.
Duplicate Content: It occurs when website content matches with content on other domains. It is termed as duplicate content. It is the most common SEO problem, because search engines want to avoid presenting duplicate results. If the search engine spider gets duplicate content on web pages, it is likely that the website will be penalized in the results. Content must be use unique and user-friendly. It helps to boost ranking and gets potential traffic from search engines.
Long-Form Content: The new trend is to post long-form content, because it helps to bring a website on Google’s first page of search results. The published content must be friendly for both users and the search engine. It should have at least 1900 words. Longer content helps in getting more backlinks and also increases click-through rate. It helps to reduce bounce rate.
Page Loading Speed: It defines the website page loading time. It is a factor in calculating page rank. Should not it loading time in minutes. Should be loading time in millisecond means that 1-2 second. Here are the top causes of delays in page loading speed:
1- Presence of large image files.
2- Server response issues.
3- Inline CSS applied to webpage html code.
4- Irrelevant pages added on head sections.
5- Irrelevant lines of code.
Internal linking: These are the same domain links that help users navigate the website. It helps to get website strong backlink. It shows website hierarchy structure through the navigation, which emphasises to search engine results pages for creating citation links.
Crawlability: Crawlability allows to search engine robot for the crawling the entire a website content so that index webpages in Search engine result page. Sometimes, a website does not appear in search engine results due to crawlability problems. It may occur because the website is penalized or the website author is not allowing the search engine crawler to read it. An SEO can check it step by step to follow the search engine guidelines. When the rectify issues so get the fix it and call to crawler for crawling the website so that can be index in SERP.
Social Sharing Buttons: Social sharing buttons encourage visitors to share the content to different social media platforms to drive relevant traffic for the website. It is an advanced technique for getting natural links and producing viral content.
What is offsite SEO?
Offsite SEO describes techniques that boost website position in search engine results. Many people think of it as link building but this is not true. In this method, an SEO shares information about the promoted website using these channels:
• Link building
• Social media marketing
• Social book marketing
The purpose is to increase the page rank of the website through indirect promotion.
What is the increase in ranking?
Increase ranking tell search engine result page about a website increase the rank. Which help to getting more potential traffics. It is invisible method which work to backhand by the search engine.
What is the increase in page rank?
Google provides page rank method that uses a scale of 0-10 which indicates website potential. The page rank is based on 250 factors. It boosts the website position in search engine results for the relevant keywords.
What is the link building?
The sharing of a website information on external sites is termed as link building. It is an offsite SEO method. Effective link building occurs when visitors share the links either directly or by using the social media buttons.
These are the other offsite SEO practices:
Directories: Submitting to relevant business directories submission is a key factor for getting backlinks in offsite SEO. Search engines use backlinks to measure the website rank. A website that has multiple backlinks from credible websites ranks higher in search engines.
Forum signatures: It is the best option to build strong backlinks from forums with minimal effort. They increase page rank and produce referral traffic.
Comment links: Comments define the relationship between content and the readers. In SEO same concept of forum signature. This practice provides strong backlinks. Most people use keywords instead of their name box but it’s not okay. This type of activity is termed as a gray hat technique, which is not good for positive search engine ranking. I think we should share the idea with the relevant link instead of spamming.
Shared content: this type’s platform allows users to share data with the addition of relevant links. SEOs share content for improving relationship and getting traffic.
Link exchange schemes: There are two types of link exchange schemes. In the first type, both parties are website authors. In the second type, one person shares the link on his website and the second person must publish his website link on other websites. This produces one-to-many relationship.
Note: The Link exchange schemes do not work now for boosting website rank. If you implement this types of activity, you may be penalized by the search engine algorithm.
Advanced Offsite SEO strategies:
Link roundup: It is a strong method for getting backlinks from external websites. SEOs ask bloggers to share information to their site before the upcoming post. We find the ideal sources by using search engine operators. After finding the right resource, we contact directly using email or phone to pitch valuable content.
Resource Pages: It refers to posting a single page on an external website in the resources categories. In the resource page, we pitch our valuable content on a page so that it can provide a strong backlink and generate referral traffic.
Broken Link Building: It is the process of finding relevant dead-link websites to produce backlinks from them. Broken link building is an effective white hat off page SEO tactic. It helps website rank improve and increases traffic too.
Guest posting: guest posting is the best way to get significant traffic and build relationships by connecting to relevant industry influencers. Their guest posts help in website SEO. Find sources using search engine operators after that pitch relevant and excellent authority blog for sharing content.
Claiming Unlinked Mentions: It is possible that someone is talking about your company or services but not using any connecting link. SEOs find such instances and request authors to insert a suitable website link. This is called claiming the unlinked mentions. Google alerts can track online instances where a particular brand/website name is mentioned which allows SEOs to contact the relevant sources.
Pitching Infographics: Infographics is the collection of visual elements that deliver information in an image format. They help digital marketers in reducing the bounce rate and increasing visitor time on the website.
Skyscraper Method: This technique was created by Brian Dean. It offers the generation of high-quality backlinks. These are the steps that constitute the Skyscraper SEO method:
1. Research and analyze
• Set the timeframe
• Backlinks
• Referring Domains
• Anchors
• Organic Keywords
2. Filter and sort information that you need. Filter the result by:
• Language
• Social shares
• Domain Rating
• Backlinks
• Traffic
• Word count
• unlinked domains
3. Create awesome content
4. Outreach
Conclusion: Onsite and offsite SEO methods are both important for improving the rank of a website in search engines. It is difficult to declare a winner, because both methods depend on one another for the ideal website ranking.
